Audit, Compliance and Risk Blog

Avoiding false and misleading environmental advertising

Posted by Jon Elliott on Wed, May 26, 2021

A host of laws are designed to protect consumers from abusive business practices. These laws include longstanding protections against advertising that uses “false” or “misleading” advertising to induce consumers to buy products that do not perform as advertised, or that produce consequences different from those advertised. The basic U.S. federal law protecting consumers from false advertising is the Federal Trade Commission (FTC) Act, originally adopted in 1914; many states have enacted analogous provisions (in Canada, the Competition Act also provides analogous requirements). Organizations must meet these standards if they intend to make claims about their products or services, and should remember these provisions when reading materials prepared by others. 

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Tags: Environment, FTC, FTC Green Guides